Most of us never know why our headlines aren’t working like they should. And we listen to all those fruitcakes who tell us how to write ‘better’ headlines. Hey, you don’t need to listen to anyone. You just need to focus on one thing. If you tell me one thing in your headline, I’ll listen. [...]

We hate it when customers object. We’d prefer if they simply bought our products and services. Yet objections are a critical indicator of sales and marketing. Without objections you’d never know if the customer is interested or not. And without objections you’d never know how to improve your products and services (you improve them, don’t [...]

Most people think momentum has only one step.
That step is to move forward. And keep moving forward, no matter what the obstacles.
These people have Plan A in mind, and by golly, Plan A is going to get done no matter what!
But what if Plan A itself is a momentum-killer?
So most days I have this plan. [...]

You may think that marketing is all about getting your message in front of clients. Or you may think marketing is about relationships. Yeah, yeah, it’s all that but there’s a starting point. And that’s to choose a winning marketing strategy in the first place. And no one demonstrates this technique better than Will Smith. [...]