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Archive for the 'More Articles' Category

The Importance of the Mona Lisa Concept

Saturday, August 29th, 2009

There are 380,000 pieces of art in the Louvre Museum in Paris. Of these, well over 35,000 pieces of art are for display at any given point in the gallery complex.
Yet, most of the tourists rush past 34,999 pieces of art to see a [...]

The Bicycle Moment: When Everything Falls Together

Saturday, August 29th, 2009

If you learned to ride a bicycle, there’s a pretty good chance you fell.
And fell down a lot.
I sure did.
What’s worse is I learned to ride on hills, with red mud.
And that means there was a good chance of losing control on the slopes. And grazing your feet, hands and face rather badly. Plus I [...]

Can Harley Davidson’s Secret Weapon Revitalise Your Marketing?

Saturday, August 29th, 2009

Imagine yourself in a helicopter over Milwaukee, USA, on the
shiny morning of June 13, 1998.
You look down casually on the crisscrossing tangle of roads on Interstate 94, and then do a doubletake. You can’t believe your eyes.
It seems like there are hundreds of moving objects on the highway below. Maybe even [...]

The Fundamental Flaw in Creating Your Uniqueness (USP)

Saturday, August 29th, 2009

Say cheese,” says the person behind the camera.
And you say cheese. Your facial muscles are frozen. You have a dumb, goofy look. And under your breath you’re muttering,”C’mon Take the picture, take the picture, c’monnnn!”
Click! You blink. The picture’s been taken.
And then the photographer runs across to you, all excited to show the nice digital [...]

Endless Customers: Sobering Lessons from Harvard University

Thursday, August 27th, 2009

US$19.2 billion.
If you take the annual budgets of 142 countries including Cuba, Jordan and Lithuania and add them up, they won’t amount to US$19.2 billion.
Yet in the year 2000, that sum was Harvard University’s endowment. If you’re thinking,’Wow! That’s amazing!’ there’s another wow coming up.
In 1999, Harvard’s endowment was US$14.4 billion. [...]

Articles Marketing

Thursday, August 27th, 2009