The Brain Audit: Why Customers Buy (And Why They Don’t)
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The Brain Audit: Why Customers Buy (And Why They Don’t)
By Sean D’Souza Author: Website Secrets, Article Writing, Applications of the Brain Audit…more |
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| Regular Option | Premium Option | |
| The Brain Audit Book (Physical Book) |  |
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| How To Create Powerful Headlines (PDF) worth $39 | |
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| List Price Per Book in New Zealand & Australia ** |
$39.99 | $44.99 |
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| To pay by credit card in NZ$ for New Zealand delivery | ||
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| To pay by direct debit: to a New Zealand bank | Email Renuka | Call on 64 9 449 0009 |
| To pay by cheque in NZ: (Please include you telephone, postal and email details) | Psychotactics PO Box 36461 Northcote Auckland, New Zealand |
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| *Note: Shipping Cost in New Zealand NZ$4.50 for one book. 2 – 5 books is $7. *For Australia shipping cost is AUD$7 *Note: Shipping 4 – 7 days. **Note:This book is only for sale in New Zealand and Australia. Note: If you would like more copies email renuka@psychotactics.com |
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Product Details
* Paperback: 180 pages
* Publisher: Psychotactics Ltd. (August 22, 2009)
* Language: English
* ISBN-13: 978-0-473-11738-2
Editorial Preview
How the Brain Goes Through Decision-Making: Do you often wonder what your customer is thinking? Don’t leave the thought process to chance and let that customer walk away. Your customers don’t want to walk away. They want to buy from you. So how does the brain make decisions? And what causes it to get confused?
1) Enable you to spot every one of the ’seven bags’ that are required to make a decision
2) Present those bags to the customer in the right sequence.
3) Enable you to get the customer to buy without needing to use pressure tactics.
The Brain Audit uses a simple system to achieve the above
1) Structured explanation
2) Cartoon-based callouts
3) Checklists + downloadable checklists for future use.
4) Case Studies
5) Comprehensive summary
Structured explanations: Every chapter has very structured explanations. So each explanation builds on the previous one, and each chapter builds on the next. This leads to sequential assimilation of facts and details. And helps greatly when it comes to implementing the concepts for your web page, articles, presentations etc.
Cartoon-based callouts: There are exactly 99 cartoons in The Brain Audit. These cartoons play an important role in two areas. They provide visual relief as you read the contents, but more importantly the cartoons are a memory trigger. Each of the cartoons plays the role of a quick visual summary of the page.
Important points are visually summarised with cartoons and captions.
Checklists: There are checklists within the book. The checklists enable you to step through the sequence and make sure you don’t miss anything out. Of course, you may want a series of checklists as you go through applying The Brain Audit across several media, so a downloadable version is included as well.
Case Studies: The case studies (taken from real businesses) show you how the message can be built up stage by stage. There are specific case studies that are followed as a thread right through every chapter. In addition to the case studies, there are also several other detailed examples.
Summaries, checklists, case studies: All designed to quickly learn and implement
Comprehensive textual summary: At the end of every chapter, there’s a quick summary page. This isn’t just a bunch of points, but rather about 8-10 paragraphs that encapsulate the entire learning. This enables you to refresh your knowledge of the chapter, and also provides a quick reference guide for the future.
“I have used the principles in writing Web Pages, writing articles, making presentations, networking, negotiating and even writing submissions for a judge! The Brain Audit actually works.”
“There are marketing books and there are marketing books – I bet there are not many you have read many times over? That’s because very few in my experience change the very basis of how you think. At the end of the day marketing or sales is the art of persuasion. No matter what you do, we all use the art of persuasion everyday of our lives.
Whether we are persuading someone to buy our product, use our service, buy into a new idea, or in my case, decide a law suit in my client’s favour.
The Brain Audit really teaches you the art of persuasion because it gives an insight into how people’s brains work. I have used the principles in writing Web pages, writing articles, making presentations, networking, negotiating and even writing submissions for a judge!
But the best bit about The Brain Audit is that it actually works. The principles are easy to understand – applying them takes practice, but persevere and you will see results. I have virtually built a business on the principles in The Brain Audit and if you don’t believe me take a look at approachablelawyer.com.
Would I recommend it who anyone who is serious about getting on in business? Absolutely.”
Michael SmythThe Approachable Lawyer
Auckland, New Zealand.
“Before I purchased The Brain Audit, I thought this is just crazy, I’ve got so much marketing material that I still haven’t implemented”.
But right from Sean’s first story and metaphor, I could see this was different. I was hooked.
The Brain Audit challenged virtually every principle of marketing I’d grown up with. Like selling benefit or never starting with a negative or problem. And it’s this refreshing, innovative approach that makes The Brain Audit a must buy for anyone who is really serious about challenging the status quo and taking their business to new heights.
Already we’ve applied the principles to one of our workshops and the response has been fantastic.
The Brain Audit and our ongoing association with Sean has been one of the best business decisions we’ve every made.”
Paul Mitchell, Managing Director
The Human Enterprise
Sydney, Australia.
“I was skeptical that Sean’s Brain Audit book would have anything new to say. I could not have been more wrong!”
“As a writer who spent the past fifteen years researching thinking, I was skeptical that Sean’s Brain Audit book would have anything new to say. I could not have been more wrong!
So, now I’m drafting my letter to Sean, thanking him. I am confident that with the marketing secrets found in The Brain Audit, my books and courses will sell and sell and sell. The crystal-clear, can’t-miss system that Sean outlines in The Brain Audit is the absolute best I have seen in all of my research and reading.
Thanks, Sean! The ROI (return on investment) on The Brain Audit is the best of any investment I’ve made.”
Shannon Bradford
Author, “Brain Power”
Cincinnati Ohio, USA.
Goods and services provided by Psychotactics (Po Box 36461, Auckland, New Zealand).
