About Sean D’Souza
Sean D’Souza
It all started with a copywriter called Leo Burnett
15+ years ago, fresh out of college with a degree in accounting (of all things) I joined an advertising agency called Leo Burnett.
There I *met* a man who had spent his lifetime in the hard trenches of communication and advertising. Few people have made more of an impression on me than the spirit of Leo Burnett himself. His determination (in the middle of the Great Depression) and his integrity shone through even though he’d been dead for many years.
From copywriting to cartoons
This opportunity of working with one of the best advertising agencies in the world took me on the heady road of copywriting, writing TV commercials (and learning how to do them in 5 seconds), graphic design, cartoons and web design. The underlying synchronicity was the constant search to find ways to communicate in the simplest, most effective manner.
Are you a psychologist?
No. But I understand a good deal about how customers think. Why they do what they do. Understanding the psychology of customers is what fascinates me most of all.
I read about 100 books or more a year, and listen extensively to audio tapes on learning while in the car (learned this from James C. Collins, Author of ‘Good to Great’ and from sales maestro, Brian Tracy). The knowledge contained in those audio tapes and books, when meshed with my own, helps me to give readers, workshop participants and clients a unique perspective on business. Psychologist I may not be, but psycho I can be 
Dad was a teacher, mum was a teacher, grandma too…
All the information I provide through articles, teleclasses, etc., is distilled and structured. It’s a family thing. Teaching runs in my blood. I was taught early in life that teaching requires mastery. Only when you have total control over the subject, can you simplify it and make it understandable. Then there’s dedication, focus and discipline.
Up at 4
It’s a normal working day, when the clock strikes 4. That’s why if you write to me (DON’T CALL …you’ll wake up everyone else!), you’ll often get responses at weird hours. It’s the best part of the morning and it helps me focus on the nitty gritties of the human brain and why it does what it does. My parents always woke up early and that has stuck. What has also stuck is the ability to pass on that knowledge freely.
Psychotactics: Why Customers Buy And Why They Don’t
Sean has developed a system called Psychotactics. Psychotactics unlocks the working of the human brain and radically tweaks the way you think and act about your business. This results in clarity of thought and greater profits.
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Here is what Bo Burlingham, Editor-at-Large, Inc. magazine and author of Small Giants- Companies That Choose To Be Great Instead of Big has to say about Sean.
“Sean D’Souza makes the process of selling so simple, so logical, and so entertaining that you can’t help wondering why everyone doesn’t do it his way. Read this wonderful little book, The Brain Audit 3.2 and your only regret will be that you didn’t discover it sooner.”
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Worldwide presence…
Sean regularly writes for the NZ Herald, NZ Business and other local and international magazines. He has appeared on TV and Radio worldwide.
And in New Zealand can be heard on EasyMix. He is the author of several books including the very highly rated book called “The Brain Audit“.
Psychotactics has received praise from businesses and marketing gurus from all over the world: He has over 800 testimonials on his website for a single book! The Brain Audit.
Sean now offers these skills worldwide to others through seminars, workshops, consultancy, yearly membership, speaking and in his free newsletter via his websites.
His websites are
http://www.psychotactics.com
http://www.5000bc.com
http://sevenredbags.com/
The fountain of knowledge flows freely. Jump in and frolic in it!
Next Step: Don’t forget to download the first chapter of The Brain Audit (pdf). It’s FREE. So click on the link below.
Even just the first chapter will instantly change the way you look at marketing. Your presentations, your web pages, your networking speeches and sales calls will change instantly. And you’ll see why customers back away by just reading this first chapter. It’s easy to read, and it will really make a difference to your business strategy. Try it and judge for yourself, by clicking on the link below.
