So you’ve just contacted a strategic alliance.
You sent out a magnificent letter; or email; or just had a meeting.
What’s the next logical step?
Why it’s to get on with the job, right?
But that’s not the way a relationship works.
You may want to romp around with an alliance right after your first point of contact.
But that romping [...]

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So you’re all focused on customers. Customers bring in the bread, the butter. And yes, sometimes the jam. But if you focused on competition for an itty-bitty while, you’d find that you could have a lot more jam.
Doesn’t make sense?
Well here’s how it works. Let’s say [...]

So maybe you don’t have a massive to-do list. And maybe you do.
What you most certainly don’t have is time set aside for chaos.
So what’s ‘time for chaos?’
Every single day as we are ‘getting things done’, we almost always run into downtime. This includes us having to put out an emergency, or just getting tired, [...]

There’s this story of Calvin and Hobbes.
And how Calvin is drawing up his list for Santa Claus.
At which point, Calvin turns to Hobbes and says: What would you like for Christmas?
And Hobbes says: I’d like a tuna sandwich.
Of course, Calvin freaks out.
Because he’s got a list a mile long. A list that seems to have [...]

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It doesn’t matter which website or blog you go to—most of them make one fundamental mistake. And it’s a mistake that can be easily avoided, if only you did one tiny little thing.
That tiny little thing is placing the ‘subscribe’ button in the right place. And [...]

Most of us never know why our headlines aren’t working like they should. And we listen to all those fruitcakes who tell us how to write ‘better’ headlines. Hey, you don’t need to listen to anyone. You just need to focus on one thing. If you tell me one thing in your headline, I’ll listen. [...]

We hate it when customers object. We’d prefer if they simply bought our products and services. Yet objections are a critical indicator of sales and marketing. Without objections you’d never know if the customer is interested or not. And without objections you’d never know how to improve your products and services (you improve them, don’t [...]

Most people think momentum has only one step.
That step is to move forward. And keep moving forward, no matter what the obstacles.
These people have Plan A in mind, and by golly, Plan A is going to get done no matter what!
But what if Plan A itself is a momentum-killer?
So most days I have this plan. [...]

You may think that marketing is all about getting your message in front of clients. Or you may think marketing is about relationships. Yeah, yeah, it’s all that but there’s a starting point. And that’s to choose a winning marketing strategy in the first place. And no one demonstrates this technique better than Will Smith. [...]

Let’s assume you desperately want to knock off some weight. And you’re serious enough to get onto a structured eating system.

Let’s also assume, you were presented with two diets
Diet 1 consists of:
Chocolate.
Cake. Maybe even chocolate cake.
Pasta with Cheese. Some butter chicken.
Vegetables.
Fruit.
Diet 2 consists of:
Vegetables.
More vegetables.
Fruit.
More fruit.
The occasional cake or chocolate

Don’t tell [...]