What’s the most important act you need to do for your business today, tomorrow, and till the year 2025?
It’s called frequency.
And before you start saying: “I already know that”, please continue reading. Because a very, very, very, very large portion of businesses [...]

The radio is blaring. Your car is hurtling ahead.
And then you hear it.
The sound of ‘beep.’
You look down and you see that the red light on the fuel gauge is flashing and beeping madly.

Notice what you do next
You simply pull into the closest gas station, and make sure you fill enough petrol to get you [...]

Read my lips.
No, not mine.
The lips of the customer. Here’s one of three things customers are telling you, right after you’ve made your presentation about your your product or service.
1) Your product or service is boring.
2) Your communication is boring.
3) Where have you been all my life?
But they don’t say any [...]

Take out that Nokia from your bag.
And look at the features.
It can tell time; it can be a stopwatch; it can keep diary appointments; it can help you pass time with ingenious little games; it can probably take photos; send text messages; maybe even double up as an mp3 player or a torch.
You could probably [...]

You’re at Emile’s
This isn’t just a restaurant.
It’s Emile’s on 545 South, 2nd Street.
You’ve been dying to get to this restaurant forever. You’ve read all the glowing reviews. The food they say, is ‘exquiseet.’ The wine is straight out of Wine-Spectator’s award winning wine list.
You’re smacking your lips. This is the moment you’ve been [...]

Take a cup of hot, steaming coffee.
Add one spoon of sugar.
Add another spoon of sugar.
Then just for good measure, add three more spoons (yes, of sugar)
Now drink the coffee
Now, now, no ‘yuck’ from you. I know the coffee is sickeningly sweet. And that coffee is headed straight for the drain in [...]

Dogs have a longer life than most business cards.
A mangy street dog can live seven years or more.
A four-colour, embossed, laminated business card would consider itself a veteran if it survived till next spring.
Because spring brings along spring-cleaning

And mysteriously, all over the world, business cards meet a horrible, recycled death.
So why don’t business cards work [...]

Are you concerned about customer loyalty? Are your customers so loyal that they will stick with you through hell and high water? And if not, [...]

You first hear a jingle in the distance. It’s soft but audible. And it’s kind of familiar.
About four seconds and one millisecond later, you hear doors being slammed. Excited, shrill voices fill the air. The quiet of the afternoon is suddenly punctuated with kids enthusiastically scanning the horizon in [...]

There are 380,000 pieces of art in the Louvre Museum in Paris. Of these, well over 35,000 pieces of art are for display at any given point in the gallery complex.
Yet, most of the tourists rush past 34,999 pieces of art to see a [...]