The analogy of the ’seven red bags’ is a way to explain how customers make decisions. When your customers set out to buy a product or service, their brains go through a series of steps. And these steps occur so quickly, that we can’t see what’s really happening. To see what’s happening, we have to freeze the frames and replay each step in slow motion. Every step is important. If you don’t have all the steps in place, and in sequence, then you get a factor of customer hesitation.

So how do we describe this factor of customer hesitation? Sean D’Souza speaks to Wendy Petrie on TV One.

We describe it with the simple analogy of the ‘conveyor belt’ at the airport.

Have you ever waited for your bags at the airport? And would you leave the airport without taking all your bags off the conveyor belt? Even if there’s just one bag missing, you get tense. You’re not sure what to. Your customer’s brain is a lot like that conveyor belt. If you don’t get those bags off the customer’s brain, the bags go round and round. Even one bag left behind can stop the sale from going through. But how are you going to take the bags off if you don’t even know what they look like?

Are you losing tons of business because you don’t know how the customer’s brain works?

This website is designed to give you an insight into how your customer’s brain works. It’s designed to give you free resources in audio, text and video, so you can quickly understand what’s going on in the brain, and how you can position your products and services so that customers not only buy—but keep coming back to buy time and time again.

Explore this site, and be sure to get the FREE pdf (of the first chapter of the Brain Audit).

On this site you’ll find loads of goodies. They’re in text format (as articles), in audio (yes, you can download them and play them on your mp3 player too), and video. Plus there’s the first chapter of the Brain Audit. The Brain Audit is a book that’s been read—and implemented—by thousands of businesses all over the world. It’s got accolades from all types and sizes of businesses.

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“Sean D’Souza makes the process of selling so simple, so logical, and so entertaining that you can’t help wondering why everyone doesn’t do it his way. Read this wonderful little book, The Brain Audit 3.2 and your only regret will be that you didn’t discover it sooner.”

Bo Burlingham, Editor-at-Large, Inc. magazine, USA
and author of Small Giants- Companies That Choose To Be Great Instead of Big
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And of course, the first chapter (pdf) is FREE. So click on the button below to get your own copy…

Enjoy your stay here. Be sure to bookmark this site. And tell your friends about it. There are also lots of audio, video and articles on this site. So be sure to look around.

Have fun!

P.S. You can also read articles offline in my fortnightly marketing column in The New Zealand Herald. Or listen to some advice on radio at EasyMix.